Storage Works Case Study
49 Leads, at £9.18 Per Lead, in just 2 Months.
Challenge
Storage Works were opening a new branch in Birmingham city centre and needed to generate leads in order to fill the high volume of storage space they now had available.
Read below to see how we generated a total of 49 leads in just 2 months with a budget of only £450 ad spend.
Solution
We put together a targeted Meta advertising campaign that focused on generating leads from both B2C and B2B customers within the Birmingham area.
As this was a new facility, Storage Works had low brand awareness in this area. Therefore, we started the first month with a Meta ad awareness campaign that enabled their target audience to learn more about their business whilst growing awareness of their offering in the local area.
Once we established awareness in our target locations and began to establish trust amongst the target audience, we were able to create a conversion Meta ad campaign with the objective of generating leads for the Storage works sales team to follow up on and convert.
Results
Awareness Campaign
Total Budget - £175
Reach - 60,056
Impressions - 249,615
Conversion Campaign
Total Budget - £450
Leads - 49
Cost Per Lead - £9.18
To get results like these for your business, get in touch with our team today.
